“ My flagship restaurant ezard first featured in the 2009 Edition of the Entertainment™ Book. My initial decision to join the program was driven by a desire to expand upon our traditional customer base. During those first two years we did indeed welcome a wide range of guests with Entertainment™ Cards to the restaurant. However we were unsure if we were seeing a marked improvement of guest numbers, and I had concerns that the guests brought to the restaurant by the Entertainment™ Book were deal-driven and not necessarily likely to become repeat clients. ”
“ We decided to test these concerns in 2011 by declining inclusion in the Book. Since re-joining in 2012 we have enjoyed an increase in reservations, putting paid to the theory that these guests were of less potential value than our established customer base. This and the excellent support and partnership of our Business Development Manager, means I have no hesitation in recommending the Entertainment™ Book to other restaurateurs. ”
Teage Ezard • Executive Chef and Director
ezard, Melbourne